Accounting · Advisory · Fractional CFO

You don’t need more reports. You need to know what to do with them.

Insight Advantage Group gives growing businesses reliable accounting and real financial leadership, at the level the business actually needs, without putting a full-time CFO on the payroll.

Request a 30-⁠minute conversationSee how I help

No pitch, no slides.

Sound familiar?

  • The financials show up late, if they show up at all.
  • You have the numbers. You just don’t know what they’re telling you.
  • Revenue is up. Cash doesn’t feel like it.
  • The business has outgrown the setup.
Tick the ones that sound like your business.
A desk with a calculator on printed financial charts, a notebook, a keyboard and a laptop.

Melyssa HitchcockFounder

Forecast12 months ahead

Reading the numbers

What the report says, and what it means.

A sample quarter for a fictional company. Profit is up, yet cash fell. A report stops at the numbers; that’s where I start.

Sample Distribution Co.

Statement of operations · $ thousands

Illustrative sampleNot a real client · unaudited

Sample Distribution Co., Statement of operations, Q2 and Q3, $ thousands
Line itemQ2Q3Change
Revenue1,1801,362+15.4%
Cost of revenue767899+17.2%
Gross profit413463+12.1%
Gross margin35.0%34.0%−1.0 pt
Operating expenses318341+7.2%
Net income95122+28.4%
From the balance sheet
Accounts receivable280493+76.1%
Cash on hand342251−26.6%

Management summary: Revenue up 15.4% and net income up 28.4% on the prior quarter.

What to do next

The report doesn’t say.

Illustrative income statement for a fictional company, comparing the second and third quarters, in thousands of dollars.

Sound familiar?

Tick the ones that sound like your business.

  • What usually helps:Full-Service Accounting

  • What usually helps:Executive Business Advisory

  • What usually helps:Fractional CFO

  • What usually helps:Fractional CFOOnsite Strategic Planning & Team Alignment

Ticked0/4

Nothing ticked yet. Pick any that apply, as many as you like.

Talk it through in a free 30-⁠minute call

How I help

Services stand alone or combine.

Most clients start with one and add another as the business grows.

See every service in full

For finance professionals: Insight Edge coaching

Melyssa Hitchcock, founder of Insight Advantage Group

Melyssa Hitchcock, Founder

I’m a financial executive with more than 15 years of leadership experience, spanning everything from small businesses to Fortune 100 companies.

I work the way an internal executive works: in the numbers, in the decisions, and accountable for the result.

More about how I work

In a client’s words

“Melyssa built a forecasting process that pushed our reps from the typical 30 to 60 day window into a granular 6 to 12 month forecast. That document has become the single most important tool we use to make financial decisions. A year in, it’s not an exaggeration to say it’s changed how we run the company.”

Fractional CFO client
Forecast horizonBefore: the forecast looked 30 to 60 days ahead. After: a granular forecast looking 6 to 12 months ahead.

Let’s start with a conversation.

It costs nothing and commits you to nothing. Worst case, you get an outside read on your numbers.

Request a 30-⁠minute conversation

Prefer to call or email?Call 662-822-8415Email info@insightadvantagegroup.com

How we start

  1. A conversation

    Thirty minutes. You tell me what’s going on and what’s frustrating you. No pitch, no slides.

  2. A look under the hood

    I review your financials and current setup so any recommendation is based on your actual situation.

  3. A scoped proposal

    A clear recommendation, what it costs, and what changes. If it isn’t the right fit, I’ll tell you that.