Accounting · Advisory · Fractional CFO
You don’t need more reports. You need to know what to do with them.
Insight Advantage Group gives growing businesses reliable accounting and real financial leadership, at the level the business actually needs, without putting a full-time CFO on the payroll.
No pitch, no slides. It costs nothing.
Sound familiar?
- The financials show up late, if they show up at all.
- You have the numbers. You just don’t know what they’re telling you.
- Revenue is up. Cash doesn’t feel like it.
- The business has outgrown the setup.
Melyssa HitchcockFounder · 15+ years in finance leadership
- 15+ years of financial leadership
- Small business to Fortune 100 experience
- Founded 2023
The right support. At the right stage.
Your ambitions are big. Your finance function should keep up.
- 03
Business Performance & Accountability
For when the goals are clear at the top but aren’t landing with the team.
Monthly
- 05
Onsite Strategic Planning & Team Alignment
An optional in-person session that puts leadership and key team members in one room around the year’s goals, priorities, KPIs, and expectations, and leaves with action plans attached to names.
Optional, in person
Most clients start with one and add another as the business grows.
For finance professionals: Insight Edge coachingReading the numbers
What the report says, and what it means.
A sample quarter for a fictional company. Profit is up, yet cash fell. A report stops at the numbers; that’s where I start.
Sample Distribution Co.
Statement of operations · $ thousands
Illustrative sampleNot a real client · unaudited
| Line item | Q2 | Q3 | Change | Reviewer notes |
|---|---|---|---|---|
| Revenue | 1,180 | 1,362 | +15.4% | |
| Cost of revenue | 767 | 899 | +17.2% | |
| Gross profit | 413 | 463 | +12.1% | |
| Gross margin | 35.0% | 34.0% | −1.0 pt | |
| Operating expenses | 318 | 341 | +7.2% | |
| Net income | 95 | 122 | +28.4% | |
| From the balance sheet | ||||
| Accounts receivable | 280 | 493 | +76.1% | |
| Cash on hand | 342 | 251 | −26.6% | |
Management summary: Revenue up 15.4% and net income up 28.4% on the prior quarter.
What to do next
The report doesn’t say.
Sound familiar?
Tick the ones that sound like your business.
Ticked0/4
Nothing ticked yet. Pick any that apply, as many as you like.
Melyssa Hitchcock, Founder
I’m a financial executive with more than 15 years of leadership experience, spanning everything from small businesses to Fortune 100 companies.
I work the way an internal executive works: in the numbers, in the decisions, and accountable for the result.
More about how I workIn a client’s words
“Melyssa built a forecasting process that pushed our reps from the typical 30 to 60 day window into a granular 6 to 12 month forecast. That document has become the single most important tool we use to make financial decisions. A year in, it’s not an exaggeration to say it’s changed how we run the company.”
Let’s start with a conversation.
It costs nothing and commits you to nothing. Worst case, you get an outside read on your numbers.
Request a 30-minute conversationPrefer to call or email?Call 662-822-8415Email info@insightadvantagegroup.com
How we start
A conversation
Thirty minutes. You tell me what’s going on and what’s frustrating you. No pitch, no slides.
A look under the hood
I review your financials and current setup so any recommendation is based on your actual situation.
A scoped proposal
A clear recommendation, what it costs, and what changes. If it isn’t the right fit, I’ll tell you that.